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BENEFITS OF LICENSING FOR A LICENSOR OR BRAND OWNER


WHY USE A LICENSING AGENCY

While most companies are specialists within their own industry and product categories and many are big enough to have their own internal licensing departments, when they step outside their areas of focus and expertise, they become novices and need the same kind of outside help as they would when seeking legal counsel, sales training, advertising, public relations, when they need it; i.e. they bring it to the pros.

Licensing agents offer countless benefits that pay off in both the short and long run.